Close the Deal: E-commerce Checkout Conversion Rate Optimization
In e-commerce, there is little more frustrating than abandoned carts. Customers are so close to making a purchase, but, for whatever reason, the deal isn’t closed. E-commerce checkout conversion rate optimization (CRO) can help you lessen the reasons a potential customer may decide not to convert. According to Baymard Institute, the rate for abandoned carts … Close the Deal: E-commerce Checkout Conversion Rate Optimization