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6 Ways Custom Software Boosts Efficiency for Banks and Fintech Startups

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Efficiency is critical in the banking and fintech industries where competition is fierce and innovation never stops. Traditional, off-the-shelf software often falls short of meeting the unique demands of financial institutions, leading to operational bottlenecks and security vulnerabilities. Custom software solutions address these challenges by offering tailored features that streamline operations, enhance security, and improve … 6 Ways Custom Software Boosts Efficiency for Banks and Fintech Startups

Identifying Software That Can Increase Your Revenue

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Software can be a great asset for businesses, but not every software investment pays off. That’s why research and thought must go into choosing the right software that not only works well but also fits your business’s needs. Choosing the right tools can improve efficiency, streamline workflows, and increase revenue. On the flip side, investing … Identifying Software That Can Increase Your Revenue

Why Revenue-Driven Software Development Beats UX-Centric Approaches for Small Businesses

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The prospect of developing software or a website often feels overwhelming for small businesses. Terms like “user experience (UX) design” and “revenue-driven development” are frequently thrown around, but understanding which approach to prioritize can make all the difference. While a UX-centric approach emphasizes creating intuitive and visually appealing user interfaces, a revenue-driven strategy focuses on … Why Revenue-Driven Software Development Beats UX-Centric Approaches for Small Businesses

5 Ways Custom Software Can Increase Your Small Business Revenue

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Finding innovative ways to boost revenue is crucial for staying ahead in the competitive world of small business. One often overlooked solution is investing in custom software tailored to your business’s unique needs. By addressing specific pain points and optimizing processes, custom software can become a powerful tool for driving growth. Here are five compelling … 5 Ways Custom Software Can Increase Your Small Business Revenue

Split Arrow to Attend the Small Business Expo

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Atlanta, GA skyline

We are excited to announce that Split Arrow Solutions will participate in the Small Business Expo (SBE) in Atlanta, Georgia, on December 11, 2024. As the largest business-to-business (B2B) trade show and networking event for small business owners and entrepreneurs in the U.S., the SBE provides a unique opportunity for growth and innovation. Founded in … Split Arrow to Attend the Small Business Expo

Developing Software with a Marketing Mindset

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Software Development

When most people think about software development solutions, they envision lines of code, algorithms, and technical problem-solving.  What if I told you that developing software with a marketing mindset is just as crucial as getting the code right? A stronger strategy for software development is developing your software based on who you would market to … Developing Software with a Marketing Mindset

Building for Impact: Conversion-Focused Website Development

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Have you ever found yourself wondering why some websites just seem to pull you in and guide you effortlessly toward making a purchase or signing up for a service? The magic behind this seamless experience is something called conversion-focused website development. Today, we’re diving into the topic of conversion-focused development to discover how it can … Building for Impact: Conversion-Focused Website Development

10 Common Website Mistakes That Can Hurt Conversions

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We know there was probably a lot of thought that went into building your website. From design to content, your site was crafted to serve as a virtual storefront to attract visitors and to make customers. Its design, content, and functionality can greatly impact your conversion rates. Unfortunately, many websites make common mistakes that hinder their ability … 10 Common Website Mistakes That Can Hurt Conversions

The Cost of CRO Services: Investing in Success

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The Cost of CRO

If you are new to conversion rate optimization (CRO) services, chances are you have no idea what kind of prices to expect. As with any purchase, you want to make sure you are getting the most bang for your buck. We get it– understanding the price of CRO services can be a daunting task for … The Cost of CRO Services: Investing in Success

How to Calculate Conversion Rates

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How to calculate conversion rates

I know numbers might not be everyone’s favorite thing, but a big part of conversion rate optimization is about numbers. I. What’s the Buzz about Conversion Rates? Before we start crunching numbers, let’s talk about what conversion rate really is. It’s like your website’s high-five percentage – the number of folks who do something awesome … How to Calculate Conversion Rates