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Split Arrow to Attend the Small Business Expo

Atlanta, GA skyline

We are excited to announce that Split Arrow Solutions will participate in the Small Business Expo (SBE) in Atlanta, Georgia, on December 11, 2024. As the largest business-to-business (B2B) trade show and networking event for small business owners and entrepreneurs in the U.S., the SBE provides a unique opportunity for growth and innovation. Founded in Split Arrow to Attend the Small Business Expo

Developing Software with a Marketing Mindset

Software Development

When most people think about software development solutions, they envision lines of code, algorithms, and technical problem-solving.  What if I told you that developing software with a marketing mindset is just as crucial as getting the code right? A stronger strategy for software development is developing your software based on who you would market to Developing Software with a Marketing Mindset

Building for Impact: Conversion-Focused Website Development

Have you ever found yourself wondering why some websites just seem to pull you in and guide you effortlessly toward making a purchase or signing up for a service? The magic behind this seamless experience is something called conversion-focused website development. Today, we’re diving into the topic of conversion-focused development to discover how it can Building for Impact: Conversion-Focused Website Development

10 Common Website Mistakes That Can Hurt Conversions

We know there was probably a lot of thought that went into building your website. From design to content, your site was crafted to serve as a virtual storefront to attract visitors and to make customers. Its design, content, and functionality can greatly impact your conversion rates. Unfortunately, many websites make common mistakes that hinder their ability 10 Common Website Mistakes That Can Hurt Conversions

The Cost of CRO Services: Investing in Success

The Cost of CRO

If you are new to conversion rate optimization (CRO) services, chances are you have no idea what kind of prices to expect. As with any purchase, you want to make sure you are getting the most bang for your buck. We get it– understanding the price of CRO services can be a daunting task for The Cost of CRO Services: Investing in Success

How to Calculate Conversion Rates

How to calculate conversion rates

I know numbers might not be everyone’s favorite thing, but a big part of conversion rate optimization is about numbers. I. What’s the Buzz about Conversion Rates? Before we start crunching numbers, let’s talk about what conversion rate really is. It’s like your website’s high-five percentage – the number of folks who do something awesome How to Calculate Conversion Rates

Unleashing the Power of A/B Testing: Your Ultimate Guide to Boosting Success

What is A/B testing?

Hey there, curious minds! Ever wonder how your favorite websites and apps manage to keep you engaged and satisfied? Well, it’s not magic; it’s a little something called A/B testing. Today, we’re going to unravel the mystery behind this powerful tool that helps businesses refine and perfect their online presence. So, grab your favorite beverage, Unleashing the Power of A/B Testing: Your Ultimate Guide to Boosting Success

CRO on a Budget: Optimizing Within Your Means

CRO on a Budget

Introduction  Unfortunately, some conversion rate optimization (CRO) agencies give the impression that CRO services are a luxury. We’re here to tell you that it isn’t true! CRO on a budget is possible, and we want to share how.  Set Clear Conversion Goals  First, you want to know what your goals are. Defining specific and achievable CRO on a Budget: Optimizing Within Your Means

Choosing the Perfect Conversion Rate Optimization Agency: A Comprehensive Guide

Choosing a CRO agency

Introduction In the fast-paced world of online business, staying ahead of the competition requires more than just a great product or service. Your website is often the first interaction potential customers have with your brand, and making a lasting impression is crucial. That’s where conversion rate optimization (CRO) comes into play. But with so many Choosing the Perfect Conversion Rate Optimization Agency: A Comprehensive Guide

7 Benefits of Email Marketing for Low Traffic Websites

email marketing for low traffic sites

Did you know that “92% of online adults use email with 61% using it on an average day?” Due to the prevalence of email use in today’s world, email marketing is a highly beneficial tool for companies to utilize. You don’t have to wait for your traffic to reach a certain threshold in order to take 7 Benefits of Email Marketing for Low Traffic Websites