Decisions should not be mere guesses but should be informed by data and analytics. We use both quantitative and qualitative data to gather insights to understand user behavior, to determine what needs to be improved, and to prioritize potential changes.
Whether you are already gathering data and analytics or need to start utilizing them, we can audit and monitor them to ensure that your efforts are effective and that you can trust the data.
Contact us today to discover other ways we can help you improve your site and conversion rates.
Using the appropriate platforms, we monitor and gather both quantitative and qualitative data.
Quantitative data is measurable data that answers how much/many/often. Qualitative data is data that helps you understand the behavior of your audience and answers why and how. Qualitative data can be drawn from analytic tools such as heatmaps and session recordings.
Once we gather the data, we analyze it to gain insights that inform us on what needs to be improved and on what is working.
Data help us prioritize changes that need to be tested, whether that is removing or improving points of friction, making changes to encourage conversions, etc.
A/B testing variants provide more data into whether the changes made for the variant are effective or not. This data from A/B testing allow you to make well-informed decisions that positively affect your site or email marketing efforts.
Data and analytics reveal areas where improvements can be made over time. Auditing and monitoring your data allow those areas to be caught and recognized so you can always be seeking to improve your user experience and conversion rates.
