Connecting with your target audience and nurturing them throughout their journey with your brand shouldn’t stop with your website. Continue to build the relationship between your visitors and your brand through strategic lifecycle marketing.
We can help build email marketing flows and campaigns that will not only engage and connect with your audience but will also elevate your brand and expand its reach.
Using analytics, we help you recognize the needs, preferences, behaviors, demographics, etc., of your users as well as the different lifecycle stages of the customer.
Based on this knowledge, we help you segment your audience in a way that allows the right content to reach the right person. Segments are based on:
Using your segmented lists, we help create relevant and personalized marketing content, especially for email marketing, to help keep your audience engaged with your brand.
Ensure consistent communication with your audience through automated email flows that correspond to your visitors’ lifecycle stage. These can include welcome flows, personalized interest flows, checkout reminders, campaigns, etc.
As with websites, we analyze and A/B test email flows and content, too, so that your email marketing campaigns can be optimized to improve customer engagement and conversion rates.
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