Understand Your Audience

Using analytics, we help you recognize the needs, preferences, behaviors, demographics, etc., of your users as well as the different lifecycle stages of the customer. 

Segment Your Audience

Based on this knowledge, we help you segment your audience in a way that allows the right content to reach the right person. Segments are based on:

• Demographics: age, gender, occupation, etc.
• Geography: state, region, city vs rural, climate, etc.
• Behaviors: lifecycle stage, needs, intent, etc.
• Psychographic: values, opinions, interests, etc.

Build Relevant, Personalized Content

Using your segmented lists, we help create relevant and personalized marketing content, especially for email marketing, to help keep your audience engaged with your brand.  

Automate Email Flows

Ensure consistent communication with your audience through automated email flows that correspond to your visitors’ lifecycle stage. These can include welcome flows, personalized interest flows, checkout reminders, campaigns, etc.  

Optimize

As with websites, we analyze and A/B test email flows and content, too, so that your email marketing campaigns can be optimized to improve customer engagement and conversion rates.